河南扶沟县高级中学2015届高三开学检测英语试题试卷(2)

6．What information can you get from the passage？
  A．There is no extra fees for additional all participant activities．
   B．The program will be held only in October and May
  C．You can register just by making a call to 762-8384 ext．224．
   D．It has not been decided yet when you will go out．
7．The passage is mainly written for _____．
  A．parents and their children
  B．adventurous travelers
   C．international students
  D．children with bad memories


C
You’re in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation:
“I can’t believe it — Lorenzo Bertolla! They are almost impossible to find．Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome．”
They leave and you go over to see this incredible sweater．It’s nice and the price is right．You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes．
Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover marketing．Companies from Ford to Nike are starting to use it．
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising．This is particularly true of the MTV generation — consumers between the age of 18 and 34．It’s a golden group．They have a lot of money to spend, but they don’t trust ads．
So advertising agencies hire young actors to “perform” in bars and other places where young adults go．Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative．“Look at traditional advertising．Its effectiveness is decreasing．” It is true, because everyone knows an ad is trying to persuade you to buy something．However, you don’t know when a conversation you overhear is just a performance． 
8．The two attractive young women were talking so as to ______．
A．get the sweater at a lower price B．be heard by people around
C．be admired by other shoppers D．decide on buying the sweater
9．Lorenzo Bertolla is ______．
A．a very popular male singer        B．an advertising agency
C．a clothing company in Rome      D．the brand name of clothes
10．What can we infer from the passage?
A．Traditional advertising will soon disappear in the market．       
B．The MTV generation tends to be more easily influenced by all kinds of ads．
C．That traditional advertising is too direct may lead to its decreasing effectiveness．
D．Undercover marketing will surely be banned soon by the government．
11．Which of the following would be the best title for the passage? 
A．Two Attractive Shoppers       B．Lorenzo Bertolla Sweaters     
C．Ways of Advertising D．Undercover Marketing 




D 
   Researchers have claimed that the 'cool kids' are just as likely to get bullied as unpopular children - and that the consequences could be greater for them. Researchers say the bullying of popular children was an 'invisible crime' as many refused to acknowledge problems for fear of ruining their standing. They also found becoming more popular both increases the risk of getting bullied and worsens the negative consequences of being victimized. 
   Study found that popular children feel they have further to fall. Females and physically or socially weak youth are also victimized at particularly high rates, according to the study, but most impressive was that relatively popular youth are always among the ranks of the victims.  
   The study found that the risk of being bullied increases as adolescents climb their school's social ladder — up until they approach the very top, when the risk stops. 
   The students at the top, approximately the 5 percent most popular kids in school, sit just above the trouble, possibly because their extremely high status puts them out of reach of any rivals. 
    The study looked at the social networks of 4,000 youths in three counties in North Carolina. Study subjects from 19 schools, enrolled in grades eight through 10, were asked various questions and asked to name their five closest friends. 
   From this, the authors were able to construct social networks resembling large webs of friendships with a dense hub in the center made up of the most popular students. 
   The study found victims of bullies suffered psychological, social and academic consequences, and they experienced high levels of anxiety, anger and depression. 
   “Most of these bad consequences were worse for high-status targets, because while socially marginal youth are often brutally bullied, a single bullying event may be particularly psychologically and socially damaging for popular students, who feel that they have farther to fall,” Faris said. 
12. How do the cool kids react to being bullied? 
   A. They usually keep it a secret.   B. They turn to social ladder. 
   C. They report it to teachers.      D. They ask friends for support. 
13. What can we know about cool kids? 
   A. They like making friends.          B. They never care about their standing.