2015陕西西安一中二模英语试题及答案(3)

A
Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can, sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
    Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
46. What is discussed in this passage?
　 A. The content of modern advertising.　　 B. The skills of modern advertising.
　 C. The results of modern advertising.　　 D. The writing of modern advertising. 
47. According to the passage, a good advertisement should     ____________.
　　A. be both persuasive and effective　    B. give people useful information
　　C. show people a product　　 D. show people a new idea of a product  
48. From the passage, we know that ___________________ .
　　A. modern advertising has less effect on customers 　　
B. once customers see ads about a new cerea1, they are sure to buy it
　　C. cereal can make people strong
　　D. cereal is a kind of food which is popular among people  
49. What can we infer from the passage?
　　A. Customers can easily be persuaded by advertisements.
　　B. Customers should be persuaded by advertisements.
　　C. It’s impossible for customers to buy a product without advertisements.
　  D. Customers buy products according to their demands rather than the advertisements. 
B
　  Do you know how to use a mobile phone without being rude to the people around you?
　　Talking during a performance irritates (激怒) people. If you are expecting an emergency call, sit near the exit doors and set your phone to vibrate (振动). When your mobile phone vibrates, you can leave quietly and let the others enjoy the performance.
　　Think twice before using mobile phones in elevators, museums, churches or other indoor public places—especially enclosed spaces. Would you want to listen to someone’s conversation in these places? Worse yet, how would you feel if a mobile phone rang suddenly during a funeral! It happens more often than you think. Avoid these embarrassing situations by making sure your mobile phone is switched off.
　　When eating at a restaurant with friends, don’t place your mobile phone on the table. This conveys the message that your phone calls are more important than those around you.
　　Mobile phones have sensitive microphones that allow you to speak at the volume you would on a regular phone. This enables you to speak quietly so that others won’t hear the details of your conversations. If you are calling from a noisy area, use your hand to direct your voice into the microphone.
　　Many people believe that they can’t live without their mobile phone. Owning a mobile phone definitely makes life more convenient, but limit your conversations to urgent ones and save the personal calls until you are at home.
50. What should you do when you need to answer a phone call during a performance?
　 A. Call back after the performance.       B. Answer it near the exit door.
　 C. Talk outside the exit door.            D. Speak in a low voice.
51. Putting your mobile phone on a restaurant table may make your friends think_____.
　 A. you prefer to talk to your friends at the table   
   B. you value your calls more than your friends
　 C. you are enjoying the company of your friends 
   D. you are polite and considerate of your friends
52. When you are calling in a noisy area, you are advised to _____.
　  A. use a more sensitive microphone          B. shout loudly into your microphone
　  C. go away quietly to continue the phone call D. use your hand to help speak into the phone
53. The author implies that the use of mobile phones in such places as museums should be_____.
　 A. limited        B. expected        C. encouraged        D. recommended