哈尔滨市第四中学2014届高三上学期第二次月考英语试题答案(3)

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“No,” she said. “I don’t expect you to help support us.”
Father borrowed money from his rich cousins to start a small jewellery shop, His chief customers were his old college friends. To get new customers, my mother had to help. She picked up a long-forgotten membership in the local league of women, so that she could get to know more people. Whether those people would turn into customers was another question. I knew that my parents had to wait for quite a long time before their small investment could show returns. What’s more , they had not wanted enough to be rich and successful;otherwise they could not possibly have managed their lives so badly.
I was torn between the desire to help them and change their lives, and the determination not to repeat their mistakes. I had a strong belief in my power to go what I wanted. After months of hard study, I won a full college scholarship .My father could hardly contain his pride in me, and my mother eventually gave in before my success.
56. The author was not allowed to go to Cornell University mainly because___________
A. his father graduated from the university
B. his mother did not think it a great university
C. his parents needed him to help support the family
D. his parents did not have enough money for him
57. The father started his small shop with the money from___________          .
A. local league                  B. his university
C. his relatives                  D. his college friends
58. Why did the mother renew her membership in the league?      
A. To help with her husband’s business    B. To raise money for her son
C. To meet her long-forgotten friends     D. To better manage her life
59. According to the text, what was the author determined to do in that autumn? 
A. To get a well-paid job for himself
To improve relations with his mother
B. To go to his dream university
C. To carry on with his father’s business
B
Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original sons performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover. (营业额)
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
60. Which was one of the problems Sparrow faced before Pearson became CEO?
A. The number of its customers was declining
B. It was in need of financial support
C. Its customers found the food unhealthy
D. Most of its restaurants were closed
61. What does the underlined word “them” in Paragraph 2 refer to?
A. Customers of Sparrow restaurants    B. Sparrow restaurants
C. other fast-food chains              D. Customers of other fast-food chains
62. For what purpose did Pearson start the advertising campaign?
A. To stress the unusual tradition of Sparrow
B. To lean about customers; spending power.
C. To meet the challenge from Marcy’s restaurants.
D. To build a good relationship with the public
63. What was Pearson’s achievement as a CEO?
A. He made Sparrow much more competitive
B. He managed to pay off Sparrow’s debts.
C. He helped Sparrow take over a company
D. He improved the welfare of Sparrow employees
C
We’ve reached a strange—some would say unusual—point. While fighting world hunger continues to be the matter of vital importance according to a recent report from the World Health Organization (WHO), more people now die from being overweight, or say, from being extremely fat, than from being underweight. It’s the good life that’s more likely to kill us these days.
Worse, nearly l8 million children under the age of five around the world are estimated to be overweight. What’s going on?
We really don’t have many excuses for our weight problems. The dangers of the problem have been drilled into us by public-health campaigns since 2001 and the message is getting through—up to a point.

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